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	<title>The Soul of Biotech &#187; enbrel</title>
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	<link>http://www.thesoulofbiotech.com</link>
	<description>Laughter is the best medicine -- but let's cure cancer anyway.</description>
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		<title>Notes from the 2009 Harvard Business School Healthcare Conference (Part 2)</title>
		<link>http://www.thesoulofbiotech.com/2009/01/22/notes-from-the-2009-harvard-business-school-healthcare-conference-part-2/</link>
		<comments>http://www.thesoulofbiotech.com/2009/01/22/notes-from-the-2009-harvard-business-school-healthcare-conference-part-2/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 20:33:51 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[conference]]></category>
		<category><![CDATA[enbrel]]></category>
		<category><![CDATA[hbs]]></category>
		<category><![CDATA[pharmacogenomics]]></category>

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		<description><![CDATA[The next session I attended was the personalized medicine panel, which was new this year. The panelists spoke to a standing-room-only crowd in an HBS lecture hall. The panelists briefly explained what personalized medicine was, and emphasized its importance as technology began to deliver whole genome sequences for less and less money. The first human [...]
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<li><a href='http://www.thesoulofbiotech.com/2012/01/30/four-themes-to-watch-in-personalized-medicine/' rel='bookmark' title='Four Themes to Watch in Personalized Medicine'>Four Themes to Watch in Personalized Medicine</a></li>
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		<title>What happens when you dip your pharma brand into social media?</title>
		<link>http://www.thesoulofbiotech.com/2008/07/07/what-happens-when-you-dip-your-pharma-brand-into-social-media/</link>
		<comments>http://www.thesoulofbiotech.com/2008/07/07/what-happens-when-you-dip-your-pharma-brand-into-social-media/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 01:38:30 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[enbrel]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[I&#8217;ve been thinking about non-personal promotion a bit more since my previous post on Novartis&#8217; FluFlix contest. A casual search of Facebook for the top ten best-selling pharmaceutical brands of 2006 reveals that social groups already exist for most: Lipitor Advair Plavix Nexium Norvasc Remicade Enbrel Zyprexa Diovan Risperdal Primarily, these groups seem to provide [...]
No related posts.]]></description>
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		<title>Republican Party borrows its new slogan from Effexor</title>
		<link>http://www.thesoulofbiotech.com/2008/05/19/republican-party-borrows-its-new-slogan-from-effexor/</link>
		<comments>http://www.thesoulofbiotech.com/2008/05/19/republican-party-borrows-its-new-slogan-from-effexor/#comments</comments>
		<pubDate>Tue, 20 May 2008 00:51:04 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[enbrel]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[effexor]]></category>

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		<description><![CDATA[You may have already heard that the Republican party recently announced a new motto: &#8220;The Change You Deserve.&#8221; Politics aside, some brouhaha has been made of the fact that this slogan is already in use by Wyeth&#8217;s Effexor antidepressant. High comedy, of course. In fact, Pharmalot, one of my favorite pharma blogs, wondered if Wyeth [...]
No related posts.]]></description>
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